Many farmers possess the land which they are unable to utilize as a result of no funding. Lack of capital is seen as the biggest hindrance to increased production. Crowdfunding enables farmers to expand their businesses and make potential profits for their investors. Crowdfunding has made it possible for many different business to raise funds from multiple investors, even for farms.
One role crowdfunding plays in connecting potential investors with farmers is food sustainability. This theme signifies a topic of interest for all productive sectors. Sustainability is slowly but surely understood as the future’s extension or strengthening the social, cultural, and economic patrimony presently held by a territory, community, or a person. Sustainability will help in fighting against poverty, climate change, and eliminating hunger. Investors can feel good about investing in an industry that truly makes an impact.
Another role crowdfunding plays in linking potential investors with farmers is financial support. It comprises using the internet to raise funds to support various ventures and ideas. People attracted to the crowdfunding campaign, “the crowd,” can come together to see the project come to fruition. Through a crowdfunding portal, these investors can review opportunities, see the details, ask questions and decide if it's a project they'd like to financially support.
